The MiNAPRESS Column

THE WHOA’S OF CROWDFUNDING

Posted in crowdfunding, crowdsourcing, journalism, news, publicity, services, Uncategorized by MiNA on June 12, 2014

By way of the fundamental trial and error method, many of us have learned that there really are no simple shortcuts to monetary triumph in fundraising; particularly with regard to crowdfunding. With the constant surge in new crowdfunding efforts being added to the mix everyday now, this kind of fierce competition (which the world has never seen before), has made it virtually impossible to anticipate how well any campaign will do these days.

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The reality of how one can have any handle on their campaigns financial gain isn’t a shiny new sexy strategy, but rather plain-old straightforward (and constant) networking with people of common interests and stable financial means; and advance planning of how one will go about promoting their campaign.

If your campaign (like many) started out without a real plan and you’re fast approaching the bitter-end of your campaign — your only real option at this point is to extend the campaign deadline by a few weeks; give your campaign content a facelift; then begin promoting your effort with a fresh new approach like there’s no tomorrow.

If you’ve yet to make social media outlets and blogs your best friends, it’s time to get friendly and put on that pleasant friend-face to make it so.

Tell the world about your project/cause; and do it well. Short on ideas? See what others are doing right; visit campaign pages that know what success looks like up-close. For inspiration — check out some of the million dollar campaigns on Indiegogo that have more than doubled their goals in record time.

Paying it Forward to an in-direct campaign competitor you admire (one that’s in a different campaign category from yours), by sharing some positive feedback on their campaign comment section, could lead to good things; i.e. an encouraging or validating reply that yields a boost in morale; possibly even a financial contribution.

Commentary that’s simply not cool to post on other people’s campaign pages are messages from amateurs claiming to offer effective publicity services to help promote your campaign, in exchange for a cut from your hard-earned funds. Don’t fall into this trap.

The overwhelming growth in crowdfunding that’s rapidly turned into a groundbreaking phenomenon, pretty much guarantees there will soon be a slew of start-up companies offering publicity services catering specifically to crowdfunding efforts. Not surprising — there already are a handful of small business entities offering these services; despite this, be a little weary. Given that crowdfunding publicity services are a relatively new trade, thorough investigation of their legitimacy is yet to become public record, therefore caution is advised.

Now after reading this, if you’re feeling a little inspired — even a little generous, take a look at the Soul of a Blue Butterfly campaign on Indiegogo and see what a unique project in need of support looks like. Then ask yourself — what exactly makes a crowdfunding campaign fund-worthy? Can a small production with clear potential matter to enough people to make a difference? One can only hope.

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YOUR TICKET TO THE PRODUCERS CIRCLE AWAITS

Posted in arts, dance, events, music, news, performances, publicity by MiNA on May 20, 2014
Photo of dancer Jennifer Chicheportiche provided courtesy of Duvall Productions

Photo of dancer Jennifer Chicheportiche provided courtesy of Duvall Productions

PRESSING ARTS NEWS.

For Your Eyes Only Darling…….

The MiNAPRESS Column

Wilcommen. Bienvenue. And Welcome….. Duvall Productions proudly announces — Soul of a Blue Butterfly is now casting for the roles of “Production Contributors.” Come partake in the launch of an artists dream by playing the role you were destined for. Semi-controversial in context — this important theatrical dance production is a rare quality piece which cries-out for your funding assistance; enabling this modest stage production to metamorphose into the international theater sensation it’s predestined to become. Earn a place with your name in the performance program with a contribution of $25 or more and make a visionary’s life work become realized.

Representing what a true crowd-funding effort is supposed to be — supporting independent artists with limited financial means — your participation via Indiegogo is respectfully requested.

Photo of dancer Jennifer Chicheportiche provided courtesy of Duvall Productions

ABOUT Soul of a Blue Butterfly….

The true story of a young Swedish woman en…

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YOUR TICKET TO THE PRODUCERS CIRCLE

Posted in arts, dance, events, music, news, performances, publicity by MiNA on May 19, 2014

Wilcommen. Bienvenue. And Welcome….. Duvall Productions proudly announces — Soul of a Blue Butterfly is now casting for the roles of “Production Contributors.” Come partake in the launch of an artists dream by playing the role you were destined for. Semi-controversial in context — this important theatrical dance production is a rare quality piece which cries-out for your funding assistance; enabling this modest stage production to metamorphose into the international theater sensation it’s predestined to become. Earn a place with your name in the performance program with a contribution of $25 or more and make a visionary’s life work become realized.

Representing what a true crowd-funding effort is supposed to be — supporting independent artists with limited financial means — your participation via Indiegogo is respectfully requested.

Photo of dancer Jennifer Chicheportiche provided courtesy of Duvall Productions

 

ABOUT Soul of a Blue Butterfly….

The true story of a young Swedish woman en route to Jerusalem to discover her roots, finds unexpected love. Upon being asked to marry, the Synagogue Rabbi declares Lavana (the story’s heroine) not Jewish enough for an Orthodox wedding. As despair ensues, the struggle of a lifetime begins.

Set in the 1940s, this tragicomedy – elevated by an original music scoreperformed live by Swedish composer Elin Palmer; a lighthearted Charlie Chaplin mime motif; and breathtaking aerial theatrics by former Cirque du Soleil artist Sara Joel, is a rare theatrical feast for the senses for all generations.

GOALS:

  • To compensate our artists for their hard work and commitment
  • To generate positive/effective media coverage
  • To generate strong patronage for three performance dates
  • To establish our brand and continue building a national and international presence

NEEDS: $5,000 USD

  • STAGING/TECHNICAL: Lighting, sound, stage management, photography/filmography, venue space, rehearsal space, costumes, sets, and props
  • CAST/CREW: actors/directors/musician(s)/admin salaries; transportation; lodging
  • COLLATERAL/PROMOTION RELATED: programs, flyers, website maintenance, advertising/publicity

CONTRIBUTOR PERKS In addition to having your name featured in the performance program, your contribution of the below listed amounts include:

  •  $25 USD – Contributors receive an autographed Soul of a Blue Butterfly poster
  •  $50 USD – Contributors receive a CD of the soundtrack (original score by Elin Palmer/music sample: http://elinpalmer.com/music/) and an autographed Soul of a Blue Butterfly poster
  • $100 USD – Contributors receive a tee-shirt, a CD of the  soundtrack (original score by Elin Palmer/music sample http://elinpalmer.com/music/), and an autographed Soul of a Blue Butterfly poster
  • $1000 USD – Contributors get to meet the cast and receive a tee-shirt, a CD of the  soundtrack (original score by Elin Palmer/music sample http://elinpalmer.com/music/), and an autographed Soul of a Blue Butterfly poster

Support the Blue Butterflies of the World via http://igg.me/at/blue-butterfly/x/7497377


TICKETS

Thespis Theater Festival / Cabrini Repertory Theater / Washington Heights

701 Fort Washington Avenue / New York, NY 10040

JUNE 17th at 8:45pm / JUNE 20th at 9pm / JUNE 22ndat 2pm

Tickets $20 + minimal fee (no discounts) http://bit.ly/1nZ4CnN /

 

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